Privacy policy
We collect as little personal data as we can. This page explains what we collect, why, and the choices you have.
Before launch: this policy is a template. Fill in every highlighted placeholder, make sure it matches the services you actually use, and have it checked by a qualified adviser. [PLACEHOLDER: remove this note]
Who we are
LongevityBloodTest.com is operated by LongevityBloodTest.com, [PLACEHOLDER: Registered business address] ("we", "us"). We are the controller of personal data collected through this website. Contact us about privacy at privacy@longevitybloodtest.com.
We don't collect health data
We don't sell tests, and we never ask for or receive your blood test results or other health information. Please don't send us health information through our contact form or by email.
What we collect and why
| Purpose | Data | Legal basis | How long we keep it |
|---|---|---|---|
| Cheat sheet and newsletter | Email address, signup date and consent record | Your consent | Until you unsubscribe, then [PLACEHOLDER: e.g. 12 months] as proof of consent |
| Replying to messages | Name, email address, your message | Legitimate interests (answering you) | [PLACEHOLDER: e.g. 12 months] |
| Cookieless visitor statistics (Cloudflare Web Analytics) | Page visited, referring site, browser and device type, and approximate country. No cookies or local storage are used, and visitors aren't fingerprinted or tracked across sites. | Legitimate interests (understanding which pages are useful, in aggregate) | Aggregated statistics, kept by Cloudflare under its own retention policy |
| Optional analytics cookies (only if you accept – none in use at present) | Pages visited, referring site, device and browser type, approximate country, and an online identifier where cookies are used | Your consent | Set when a tool is chosen |
| Running and securing the site | IP address, time of request, browser information (server logs) | Legitimate interests (security and reliability) | [PLACEHOLDER: e.g. 30 days] |
Newsletter and cheat sheet
When you sign up for the Longevity Biomarker Cheat Sheet we send you the PDF and occasional emails about blood testing, prices and providers. Every email has a one-click unsubscribe link. We use [PLACEHOLDER: email service provider name and location] to store your address and send emails. We use double opt-in, so we only add you after you confirm by email.
Cookies and similar technologies
We only use storage that's strictly necessary unless you agree to more. Optional cookies and scripts are not loaded until you make a choice in our cookie banner.
Cloudflare Web Analytics. We measure visits with Cloudflare Web Analytics, a privacy-first statistics service from our hosting provider. It is cookieless: it doesn't set cookies, doesn't use your browser's local storage, and doesn't fingerprint or follow you across websites. A small script sends anonymous page-view information (the page, referring site, browser type and approximate country) to Cloudflare, which shows us only totals. Because it stores nothing on your device, it runs without asking for consent; you can still block it with any content blocker. See Cloudflare's privacy policy.
You can change your choice at any time with the "Cookie settings" link in the footer.
| Name | Category | Purpose | Duration |
|---|---|---|---|
lbt-consent (local storage) | Strictly necessary | Remembers your cookie choice | 180 days |
| None | Cloudflare Web Analytics | Cookieless – stores nothing on your device | – |
| None at present | Analytics cookies (optional) | Would count visits and show which pages are useful, if we add a cookie-based tool | – |
| None at present | Marketing (optional) | Would measure advertising or sponsorships if we add them | – |
Affiliate links
When you click a "View offer" link you leave our site. The provider or affiliate network may set cookies on their own website to record that you came from us so they can pay us a commission. That processing is covered by their privacy policy. We receive reports of commissions earned, which don't identify you to us and never contain health information. [PLACEHOLDER: confirm what data your affiliate networks share with you]
Who we share data with
We use trusted service providers who process data on our behalf under a data processing agreement:
- Website hosting, security and cookieless analytics: Cloudflare, Inc. (Cloudflare Pages and Cloudflare Web Analytics), which serves the site from data centres worldwide
- Email: [PLACEHOLDER: email service provider and location]
- Analytics cookies (only with consent): none at present
- Contact form: [PLACEHOLDER: form provider and location]
We don't sell personal data, and we don't share it with test providers.
International transfers
Where a service provider processes data outside the UK or the European Economic Area, we rely on an adequacy decision (such as the EU–US Data Privacy Framework) or standard contractual clauses to protect it. [PLACEHOLDER: confirm for each provider]
Your rights
Under the GDPR and UK GDPR you can ask to access, correct or delete your personal data, restrict or object to how we use it, and receive a copy in a portable format. Where we rely on consent, you can withdraw it at any time – for example by unsubscribing or changing your cookie settings. Email privacy@longevitybloodtest.com and we'll reply within one month.
You also have the right to complain to a data protection authority. Our lead authority is [PLACEHOLDER: your supervisory authority, e.g. Datatilsynet if you're established in Denmark]. In the UK you can contact the Information Commissioner's Office (ICO).
Children
This site is intended for adults. We don't knowingly collect personal data from anyone under 18.
Changes to this policy
We'll update this page if our practices change and show the date of the latest version at the top.